THE EFFECT OF MARKETING COMMUNICATION ON CONSUMER BUYING BEHAVIOUR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out on the effect of marketing communication on consumer buying behavior. The case study: Nigeria Bottling Company Plc was adopted for this study this enables the researcher to carry out and in depth study of Nigeria bottling company. In addition for the purpose of this subject the population to be surveyed includes the marketing department of Nigeria bottling company Plc and study population comprises 50 sales officers and 50 marketing officers and the total population for this research becomes 100. Sample is the actual number of elements selected out of the population of the purpose of the research and comprises 40 sales representatives and 40 marketing officers. Therefore 80 staff becomes total sample size. Close ended questionnaire was use in constructing the questionnaire, where the respondents are provided with options from which to select one that applies to his or her options. Nigeria Bottling Company (N.B.C) P.L.C has contributed in no small measure to the Nigeria economy. It importance in the area of contribution to the consumers, government and management can not be over emphasizes. Examination of marketing communication ahs been carried out with aim of exposing to the effect of marketing communication on consumer buying behaviour. The study recommended that the organization should also embark on good communication strategies marketing policy, production policy adequate research and development and good pricing policy in order to achieve their predetermined objectives.
Related Project Materials
ASSESSMENT OF THE LEVEL OF BIOTECHNOLOGY EDUCATION AMONG TERTIARY EDUCATION STUDENTS IN FEDERAL UNIVERSITY OF OTUOKE IN BAYELSA STATE
BACKGROUND OF THE STUDY
Biotechnology is one of the most important scientific revolutions of the twenty first cen...
IMPACT OF ADULT EDUCATION ON SOCIETAL TRANSFORMATION
Abstract: This research investigates the impact of adult education on societal transformation, focusing on its role in promoting socio-economi...
AN ASSESSMENT OF STANDARD COSTING VERSUS ACTUAL COSTING METHODS IN BUILDING MATERIAL PURCHASE
Abstract: AN ASSESSMENT OF STANDARD COSTING VERSUS ACTUAL COSTING METHODS IN BUILDING MATERIAL PURCHASE
This study assesses the effective...
THE IMPACT OF WEARABLE TECH ON VOCATIONAL TRAINING IN HEALTHCARE
ABSTRACT: The impact of wearable tech on vocational training in healthcare has the potential to revolutionize how healthcare professionals are...
INVESTIGATING THE BENEFITS OF EARLY CHILDHOOD DANCE PROGRAMS ON MOTOR SKILLS DEVELOPMENT
ABSTRACT: Investigating the benefits of early childhood dance progra...
ASSESSING THE BENEFITS OF EARLY CHILDHOOD EDUCATION IN ADDRESSING CYBERBULLYING
ABSTRACT: Assessing the benefits of early childhood education in add...
AN EXAMINATION OF THE AVAILABILITY AND UTILIZATION OF INSTRUCTIONAL MATERIALS FOR EFFECTIVE TEACHING-LEARNING OF GEOGRAPHY IN SENIOR SECONDARY SCHOOLS
ABSTRACT
This study was on “the availability and utilization of instructional materials for effec...
PAIN MANAGEMENT OF CANCER PATIENTS IN UNIVERSITY TEACHING HOSPITALS IN NIGERIA
ABSTRACT
The number of cancer patients in the world is increasing. Of the estimated nine million new cases every year, more than half are...
AN ASSESSMENT OF REVENUE GENERATION AND SERVICE DELIVERY
ABSTRACT
Every local government in Nigeria desires quality service delivery as it is pertinent to the s...
LAND AVAILABILITY CHALLENGES AND MISMANAGEMENT: ISSUES AND SOLUTIONS
ABSTRACT
This study was carried out on land availability challenges and mismanagement using Lagos...
